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OJLS Racing has established a formidable presence in professional motorsport across renowned competitions like the International GT Open Series, Ferrari Challenge, Gulf 12 Hours, Hankook 6h Abu Dhabi, and more, consistently achieving remarkable podium placements.
My work was focused on increasing brand awareness, attracting sponsors interested in entering the European market, creating unique content to grab the audience’s attention, and visually showcasing the drivers’ journey toward winning races and championships.
Branding.
I've crafted the brand guidelines for the brand with a keen eye for versatility and style. Each element, from the adaptable colour palette to the fashion-forward team outfits, has been meticulously designed to ensure a distinctive look on and off the track, suitable for everyday wear.
Website.
A fully interactive prototype was provided to the client, providing a realistic preview of the future website. Website serves as a hub for sponsors and fans. Sponsors have an exclusive feature to showcase their logo on a 3D model car and connect directly with the team, while fans can browse the items available on the Store page and dive into the driving experience with immersive POV video content.
Race Announcements.
My Formula 1-inspired composite graphics made the team stand out in the world of GT3 racing. These unique banners, exclusively used by OJLS Racing, have attracted attention from sponsors and fans, showcasing professionalism and dedication to excellence.
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