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RSC epitomises the next generation of motorsports brands, embracing Web 3.0 to cultivate a sense of prestige and camaraderie within the racing community. Through curated trips across Europe, the UK, and the Middle East, the club fosters connections among enthusiasts.

The brief was to reimagine branding and craft social media content that captures the energy of racing while maintaining an aura of prestige and exclusivity by incorporating motorsport elements. The design was tailored to resonate with supercar owners and professional drivers.

Branding.

My focus was on achieving an upscale aesthetic, evident in the clothing designs that exude an exclusive vibe akin to top-tier fashion labels. Each NFT owner received a personalised clothing item featuring their unique NFT asset, enhancing exclusivity and personalisation.

Social Media design.

To bolster RSC's online presence, I transformed NFT images into visually striking social media content. Through captivating graphics and dynamic animations, the club's digital footprint was elevated, engaging followers and fostering a sense of community among Web 3.0 racing enthusiasts.

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