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Performance, located in the largest indoor multi-facility sports centre in the UAE, is a dynamic fitness destination dedicated to improving fitness, rehabilitation & recovery. The fitness hub offers flexible gym membership options and credit packages, and personal training.

The brief was to craft a compelling sales-oriented website, and design digital marketing materials that embody the brand's core values. The project extended to creating merchandise, including clothing items featuring the logo, tailored for both trainers and members.

Branding.

I diversified the logo options, ensuring versatility across various platforms while maintaining consistency. I also conceptualised membership cards and merchandise items to strengthen brand recognition and foster a sense of belonging among members.

Website.

Briefed with translating the brand's ethos into an online sales platform, I focused on creating a visually appealing design and user-friendly interface that seamlessly integrates membership options, training programs, and class schedules.

Marketing design.

From eye-catching social media graphics to compelling email campaigns, each piece was strategically designed to resonate with both current members and potential clients alike and drive interest in Performance's offerings.

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